Desi Baba is one young blogger who we could all learn a thing or two from. He seems to hitting the nail on the head and reaching a level of readership that effectively converts into making lots of money online. I’ve been reading Desi’s site for a while and it was with some interest that I came across the post “Your Picture Defines your Blog’s Personality”.

To make money online, some pro bloggers recommend you add a photo to your blog to give it a more human element. I happen to think that this is a good idea, and as you can see, one of the first thing I did in setting this blog up was to add my picture in one of my sidebars.

In October last month Desi Baba hit more than $1,400 in Adsense clicks. He isn’t the only pro blogger making tons of money online who uses a photo. Darren Rowse does it.

If I imagine what goes through my head when I first look at a blog, seeing a photo of the author establishes a bond of trust because you know that you are dealing with a real person. John Chow loves splashing his smiling mug up on his blog for all to see. The message is clear: people want to know who the pro bloggers are.

As Desi points out, it doesn’t matter how good looking you are. Perhaps being ugly might actually work in a pro blogger’s benefit. Could the sympathy vote lead to more Adsense clicks? That’s a line of investigation I might have to take some time.

Jeremy Schoemaker does things like taking pictures of himself with his Adsense checks. I think maybe that is pushing it in terms of being smug, but he’s a successful pro blogger so who’s to argue? In twelve months time I’ll post a picture of myself with my latest Adsense check. I’ll either be looking very please or very disheartened.

Wish me luck folks.

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Tags: Blog aesthetics //