Who’s next in the great blogger buyout?
It’s become vogue to sell established blogs. I think it’s fantastic because it makes the blogosphere completely unpredictable and it proves to all of us that there is serious money to be made at the end of the tunnel. It’s one thing to make $1,000 a month online, but it’s another to make $1,000 a month with one blog because it increases the value of that blog.
We had heard a few weeks ago from 45n5 a theory that each RSS subscriber a blog has is worth about $30. Blogging Fingers sold for $6000 and Ryan Shamus’ blog went for $.2,500 Whoever owns and runs Cash Quests – at this stage I have absolutely no idea who that is – dropped a few hints about wanting to sell the blog after seeing how much money could be made by doing so.
Cash Quests had an average of about 900 RSS subscribers a day. The site makes about $1,300 a month. There is another theory that a site will sell for 10 times its incoming revenue. I had no idea Cash Quests was even up for auction until right after the hammer dropped. The final price? As I reported a couple of days ago: $15,000. The 10-times-income theory seems to hold more weight than the RSS theory.
That $1,300 a month is not guaranteed. Do you think $15,000 is a fair price? It’s a pretty sweet payout, but looking at Cash Quests now, there has been no activity for several days and not a single mention of the sale. It looks like it might be the end for that blog.
In another surprise sell, 5xMom is selling 5xMom.com. The current asking price is $10,000, but reception to the sale is lukewarm because the blog’s income is only $600. It will be interesting to watch which other blogs go up for sale because we will all be able to learn something from how buyers react. It also means bloggers can assess the value of their blogs. I’d say that a fair price for 5xMom.com would be about $5,000 to $6,000 given the current climate.
At the moment I wouldn’t be able to sell this blog for much more than $200, but my priorities lie in making money through other streams. Perhaps I should focus a bit more on monetizing this blog and then sell it for a huge payout. $15,000 is more than a year’s salary for me (I live in Thailand).




