The top bloggers are making decent money. If you’re not one of the top bloggers then your readers are going to understand that you aren’t making the big bucks just yet. Imagine how you felt when you read John Chow’s earnings for last month. That’s hot, right? Now reverse that and imagine how you would feel reading a blogger promoting the fact that he made $3 on Adsense and got a free pen from Azoogle Ads last month.

Bloggers are killing their blogs in front of their readers

When you write a post that says “I didn’t make any money last month”, you may as well throw the towel in and scream “I FAILED” at the top of your voice. Small-time bloggers have their place, but the negative impression you give a blog when you draw attention to your lack of success will turn away new readers.

The Feedburner button that tells you how many RSS readers a blogger has is a great tool… if a blogger has a decent number of readers. I went to a blog today and was curious about the content, but as soon as I saw a button in a prominent spot telling me there were only six RSS readers I left the blog. If nobody else is reading it, why should I?

Walk before you can run

You won’t be able to fool people into believing that you a six-figure blogger, but by being smart about what information you share with your readers you will instill confidence in your abilities, which will lead to more return visitors, more RSS subscribers and more money. It’s a gradual process that needs all the help it can get, so don’t blow your chance before you’re even halfway up the hill.

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